A Full-Funnel Strategy 1.8X ROAS

The Goals

• Achieve profitable non-brand growth.
• Attain a monthly ROAS of at least 1.5X.

The Approach

• Leveraged dynamic search ads to scale non-brand efforts while gaining valuable insights on landing pages and keywords.
• Implemented a full-funnel non-brand strategy to capture potential customers at every stage of the buying journey.
• Utilized remarketing lists for search ads to re-engage users who had previously shown interest in the brand, driving conversions.

The Results

• Achieved a monthly ROAS of 1.8X after the first 60 days.