New Brand Launch Achieves 5X ROAS in First Year

The Goals

Launch a brand-new account with minimal brand recognition and generate at least $2 million in revenue within the first year.

The Approach

• Leveraged Standard Shopping campaigns to establish a strong foundation for product visibility and drive initial sales.
• Implemented Performance Max (PMax) campaigns to maximize reach and optimize performance across multiple channels, targeting potential customers at various touchpoints.
• Utilized dynamic search ads and developed strategies based on new product releases, allowing for agile marketing efforts and real-time adaptation to market trends.
• Employed hyper-segmentation techniques to tailor messaging and targeting, ensuring that campaigns resonated with distinct audience segments.

The Results

• Achieved the revenue goal of $2 million by month 10.
• Delivered an impressive 5X ROAS for the year.