Microsoft Shopping Drives Profits in Just 60 Days

The Goals

With a $10,000 budget, achieve a monthly ROAS of at least 2X.

The Approach

• Harnessed Microsoft's Standard Shopping to drive purchases, focusing on targeted keyword strategies and optimizing ad placements for maximum visibility.
• Implemented branded search campaigns to capitalize on existing brand recognition and attract high-intent customers.
• Utilized target ROAS (tROAS) bidding to optimize bids in real-time, ensuring efficient allocation of the budget toward the most profitable opportunities.

The Results

• Achieved a 2.6X ROAS month-over-month.
• Became profitable after the first 60 days.