A Full-Funnel Strategy 1.8X ROAS

The Goals

Achieve profitable non-brand growth.
Attain a monthly ROAS of at least 1.5X.

The Approach

Leveraged dynamic search ads to scale non-brand efforts while gaining valuable insights on landing pages and keywords.
Implemented a full-funnel non-brand strategy to capture potential customers at every stage of the buying journey.
Utilized remarketing lists for search ads to re-engage users who had previously shown interest in the brand, driving conversions.

The Results

Achieved a monthly ROAS of 1.8X after the first 60 days.

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